-
Disney+? Amazon Prime? Netflix!AmPuls market research knows,
what people like.You have
concrete ideas.We make them glow.Modern market research is our passion.
You have brilliant ideas for products and services. With our expertise, we show you how to successfully implement your ideas.
Measurable success
thanks to accurate data.
Our methods for your success.
When developing and realising the methods, we take into account the optimal focus on the content of your question. To meet scientific quality standards, we rely on innovative concepts. This allows you to maximise the benefits of your investment in market research.
In our panel of over 80,000 qualified respondents, representative and precise surveys targeting your specific groups are no problem due to our large pool. You can also incorporate images and videos into the surveys. We engage our community with modern gamification. And when speed is of the essence, online surveys in our panel are unbeatable.
In Lucerne South, we operate our own telephone lab with a total of 80 workstations. Together with you as our client, we train our interviewers and ensure they are familiar with your research questions. Quality assurance and transparency are our top priorities: with silent monitoring, you can follow the interviews live on-site or from your workplace.
We shop for you on-site. We call or chat. And analyze objectively what exactly is going on. We use experienced test persons from a pool of 5,000 members. Our methodological specialty is also understanding the subjective experience through qualitative surveys. You can experience personal reports live in group discussions or individual interviews moderated by us.
-
Ask directly.Discover exciting insights and shape the future – become part of our dynamic market research team as a telephone interviewer!
Market research from A–Z.
Our expertise in research and methods.
We have extensive expertise in current research questions, as well as established and innovative methods and tools. We would be happy to inform you about our references and ongoing studies. Feel free to ask.
A selection of typical research topics in which we have made a name for ourselves:
Discover the full potential of your brand with our precise market and image measurement! Understand how your customers really see you and set trends instead of just following them. Our experts provide you with valuable insights and clear recommendations so you are always one step ahead. Make informed decisions and optimize your market strategy with us. Let’s shape your success together – start today with our market-leading market research!
CEO
Senior Research Consultant
Economic and social scientists
+41 41 612 14 13
urs.fazis@ampuls.ch
Maximise your business success with our precise market share calculation! Gain detailed insights into your competitive position and identify growth opportunities. Our experts provide you with well-founded analyses that help you make strategic decisions and strengthen your market presence. Take the initiative and lead your market. Rely on our expertise and start today – for your edge in competition!
Senior Research Consultant
Marketing planner with federal certificate
+41 41 612 14 34
doris.semadeni@ampuls.ch
Unleash the full potential of your customer relationships with our comprehensive touchpoint analysis! Discover how and where your customers interact with your brand and optimise each touchpoint for maximum impact. Our experts provide you with in-depth insights and tailored strategies to strengthen your customer loyalty and increase customer satisfaction. Turn every contact point into a positive experience and boost your business success. Start today with our professional touchpoint analysis and turn your customer interactions into real success stories!
Member of the Executive Board
Senior Research Consultant
Dipl. BW/Market and Communication Research
+41 41 249 80 67
stefan.schneider@ampuls.ch
Maximise your business success through outstanding customer satisfaction! Our experts help you understand your customers' needs and implement targeted measures to improve the customer experience. Strengthen customer loyalty and build long-term loyalty. Start today and experience the difference!
COO and BOD
Senior Research Consultant
Business economist FH/HSW
+41 41 612 14 12
basil.kronenberg@ampuls.ch
Discover the best price-performance ratio with our customised analyses! We show you how to position your products and services optimally to offer your customers maximum added value. Increase your competitiveness and convince with an unbeatable offer. Rely on our expertise and secure the decisive advantage in the market. Benefit from our know-how today and offer more for less!
Member of the Executive Board
Team leader
Senior Research Consultant
lic. phil. Communication scientist
+41 41 249 80 63
katia.daehler@ampuls.ch
Maximise your success in the consumer and durable goods market! Our experts provide you with valuable insights into consumer behavior and trends. Tailor your products perfectly to customer needs and stand out from the competition. Trust in our expertise and secure your competitive advantage!
Member of the Executive Board
Team leader
Senior Research Consultant
lic. phil. Communication scientist
+41 41 249 80 63
katia.daehler@ampuls.ch
Use our fundamental studies for well-founded decisions! Gain valuable insights into market trends and consumer behaviour. Trust in our expertise and lay the foundation for your sustainable success. Start today!
CEO
Senior Research Consultant
Economic and social scientists
+41 41 612 14 13
urs.fazis@ampuls.ch
Ongoing studies.
Your advantage through knowledge.
Benefit from our in-house studies! Gain unique insights and well-founded analyses that give you a clear competitive advantage. Trust our expertise and secure the knowledge advantage you need today.
Your benefit
- Basis for the strategic development of your brand along the brand funnel: Awareness, knowledge, consideration
- Recommendations for differentiating your brand from the competition
Example of implementation:
"For a leading insurance company in Switzerland, AmPuls surveys 6,000 people throughout Switzerland every year on brand positioning."
Your benefit
- Information about the strengths and weaknesses of customer relationships
- Identification of influencing factors for increasing customer satisfaction and strengthening customer loyalty
Example of implementation
"Thanks to the annual study conducted by AmPuls with 12,000 health insurance customers, we have been able to sustainably improve our customer service."
Your benefit
- Reliable measurement of the impact of advertising and communication campaigns: pre- and/or post-tests
- Derivation of optimisations with regard to awareness, qualitative assessment and action-inviting effect
Example of implementation
"Thanks to AmPuls' annual advertising effectiveness measurement, health insurers know how effective their campaigns are."
Your benefit
- Reliable measurement of the impact of sponsorship commitments
- Decision-making basis for the optimal allocation of investments and strategy-compliant alignment of commitments
Example of implementation
"AmPuls deliberately uses appropriate methods for sponsorship controlling: representative population surveys and personal onsite surveys."
Your benefit
- Quality feedback of the client experience immediately after the interaction
- Active customer feedback management based on personalised feedback
- Linking with CRM data
Example of implementation
"AmPuls supported us in setting up an NPS feedback system. We were able to start customer surveys and implement customer loyalty measures in a short space of time".
Your benefit
- Information on market shares, market structures and market dynamics
- Identification of strengths and weaknesses as well as strategic opportunities for the company's development
Example of implementation
"AmPuls specializes in long-term studies that ensure the mapping of market developments and dynamics."
Your benefit
- Detailed information on employee satisfaction: strengths and weaknesses
- Identification of influencing factors for increasing employee satisfaction and strengthening loyalty and commitment
Example of implementation
"The employee surveys conducted by AmPuls are efficient, cost-effective and benefit-oriented."
Your benefit
- Determining the optimal price of products and services
- Identification of options for price increases without reducing demand
Example of implementation
"AmPuls carries out price sensitivity analyses for the consumer goods industry, the results of which can be used to significantly increase product margins."
Your benefit
- Optimal design of advertising and communication campaigns
- Identification of operationalised improvement opportunities (structural and visual)
Example of implementation
"AmPuls uses state-of-the-art technologies for gaze progression analyses, resulting in an optimum price/performance ratio for customers."
Your benefit
- Ensuring optimal digital processes: intuitive usability of tools
- Tool-adequate operationalisation according to structural and visual aspects
Example of implementation
"AmPuls uses the technical link between primary data and microsites to derive concrete improvements."
For all industries.
Our industry focus
AmPuls Market Research is a full-service market research institute with wide-ranging expertise in various industries. We support clients from all business sectors and are happy to share specific references and information on our ongoing studies with you. Just ask us! Our clients are mainly from the following business areas:
