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    AmPuls Market Research knows,
    who consumes what.

    Survey research
    of today.

    For the world of tomorrow.

    Modern market research is our passion.
    In line with your research questions, we apply the right methods and tools, ensuring your success in the market. We are a full-service market research institute based in Lucerne South (Kriens). Reach unprecedented heights with your products and services because we explore the depths. Exclusively for you.

1'000
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B2C online panelists

Own online panels
For B2C surveys with more than 60,000 members across Switzerland

1'000
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Mystery Shoppers

Qualified Testers
Our mystery shopping pool consists of around 5,000 qualified test buyers

1'000
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B2B online panelists

Own online panels
For B2B surveys with more than 12,000 members across Switzerland

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Guaranteed
high-quality ImPulse.

Our Expertise.
Three decades of experience.
We know what works.

For three decades, we have been researching Switzerland with all modern market research methods. This has given us a deep understanding of market challenges and the unique characteristics of Swiss customers.

Get to know your customers.
Successful customer analysis through methodological diversity.

Our diverse and topic-specific methodology repertoire provides you with concrete insights. Understand the psychology of your customers and successfully implement our recommendations.

We guarantee Swissness.
Trustworthy market research from Lucerne South.

We are a Swiss company based in Lucerne South (Kriens). This is important for us and the trust of our clients. We conduct surveys using online panels, by phone, and in person, working with our longstanding, qualified professionals.

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Your ideas have potential –
we make them shine.

Our work.
We determine motives.
In order to present the right arguments.

We use qualitative methods to determine the needs of your customers. We seek reasons for purchase and non-purchase, opportunities, and risks. Our research is based on current consumer psychology theories to align your value proposition optimally with customer needs.

We create comparisons.
To help you position yourself correctly.

Using quantitative methods, we ensure valid, stable, and comparable results. With standardized techniques, we provide answers to the "how much" or "how high": market shares, brand awareness and image, advertising success, customer satisfaction, and recommendations of your company.

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Our mission
is your success.

Our pursuit.
We want your customers to be satisfied.
Speaks well of you. And keep coming back to you.

Happy and convinced customers are essential for your success. Our surveys measure customer satisfaction and loyalty. We identify the relevant influencing factors and derive concrete recommendations. We use established concepts such as the Net Promoter Score (NPS) or the Customer Effort Score (CES).

We monitor your sponsorships.
Use your funds effectively and efficiently.

With money, you can achieve a lot of greater good. We support you in this. We measure the effectiveness of your sponsorship funds, analyze their impact and the benefits achieved. This helps you objectively evaluate your efforts and use your investments optimally.

We eliminate your uncertainties.
No matter what you are planning, we are at your side.

You have big ideas – we check their potential and effectiveness. Our methods include image and brand measurements, pre-tests before launch, post-tests after implementation and real-time transaction measurements. With our experience, you have access to the full spectrum of modern market research.

Contact us. We support you with innovations and secure your competitive advantages!

Am Puls Team Testimonial Swiss Life
We highly value our long-standing collaboration with AmPuls in the field of brand tracking and communication research. The reliability and continuity of AmPuls are of particular importance to us.

Noah Savary
Head of Customer & Market Research, Swiss Life AG

Am Puls Team Testimonial XUND
The market research study by AmPuls Market Research is a key foundation for the successful design of our communication measures to strengthen the image of the nursing professions.

Matthias Rem
Head of Marketing & Communication, XUND Bildungszentrum Gesundheit Zentralschweiz

Am Puls Team Testimonial Compasso
AmPuls Market Research is especially distinguished by its high agility and expertise in handling complex topics.

Madeleine von Arx
Managing Director of Compasso, Patronage of the Swiss Employers' Association

Am Puls Team Testimonial Urner Kantonalbank
AmPuls Market Research provides us with valuable market insights that significantly support and optimize our business strategies.

Jeisy Oliver
Head of Marketing & Communication, Urner Kantonalbank

Am Puls Team Testimonial Visana
The annual analyses conducted by AmPuls on customer satisfaction and image provide us with valuable inputs to strengthen our market position.

Hannnes Renfer
Head of Quality Management, Visana

Am Puls Team Testimonial Swissmilk
For our Magazine, it is crucial to accurately understand the interests of families in order to offer them relevant and engaging content. AmPuls Market Research has enabled us to achieve this through their professional and comprehensive reader survey.

Angela Grande
Team Leader Market Research, Deputy Head of Marketing Services, Swissmilk

Am Puls Team Testimonial Sympany
AmPuls supported us in building an NPS feedback system. In a short time, we were able to start customer surveys and derive customer retention measures.

Heidi Herzog
Senior Manager Market Research & CX, Sympany

Am Puls Team Testimonial Gastro Suisse
Thanks to the AmPuls study ‘Eating - Drinking - Dining Out’, we know exactly what the current consumer trends are.

Severin Hohler
Head of Economic Policy, GastroSuisse

Am Puls Team Testimonial IWB
With AmPuls, we found a reliable partner to better understand our customers. This allows us to design products, services, and our communication in a more targeted way.

Dominic Specht
Project Manager Advertising, IWB

Am Puls Team Testimonial IWB
The market research studies conducted by AmPuls Market Research are of indispensable value due to the competent interpretation of results and a consistent focus on implementation.

Yves Allemann
Lead Customer Experience | Sales | Marketing, IWB

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